Good Style: Byron Bay Folke



The Byron Bay based FOLKE label has not even celebrated its first birthday, but has already made a mark on the ethical style scene.

Starting out with a simple original tee, it has now blossomed into a small collection made from organic cotton, hemp and recycled materials. The label uses no plastics or chemicals and in a nod to natural beauty, does not employ any make up artists or stylists for its fashion shoots.

Founder Francis Cloake says the culture of Byron Bay heavily influences the FOLKE style.

“We want to keep the free spirit, eco warrior vibe that once was alive and influence the younger generations to embrace more conscious sustainable fashion. The bay, with breathtaking sunrises and sunsets, and a backdrop of rolling hills and Mount Warning – these experiences shape you and make you to want to protect your natural environment.”

The label aims to diversify the materials it uses in manufacturing and will soon add a swimwear range made from plastic bottles, fishing nets and other materials found in the ocean, which threaten marine life.

Find out more about the good folk at FOLKE at