Good News: H&M Conscious Exclusive Collection Launch



H&M have launched their 2016 Conscious Exclusive Collection (which will be available in Australian stores next week!).

Described as a merging of history and modernity, the H&M team have delved into the Musee des Arts Decoratifs collection of archival fashions, to inspire the collection’s key pieces. In fact, the launch coincides with the opening of the museum’s exhibition- 300 Years of Fashion– to which it pays homage.

The fluid and easy styles revolve around languid dresses, kaftans and sculpted skirts- with pieces turning into works of art with pops of colour and surprising print. Botticelli’s ‘Three Graces’ even adorns one of the dresses, as a nod to the link between old and new.

The forever stylish Julia Restoin Roitfeld who is the face of the campaign, said one of her favourite pieces from the range was a mini asymmetric dress which is inspired by a painting of Gustav Moreau.

Importantly, sustainability stays at the heart of the style. H&M Creative Adviser, Ann-Sofie Johansson said, “Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux.”

The materials used to create the collection include organic silk, hemp, recycled linen and Tencel blends, as well as beads made from recycled glass and ‘Denimite’- a new material made out of worn out denim, which is being used for the first time by the iconic fashion company.

H&M are also dipping into the green wedding trend, with three wedding dresses forming part of the collection for the ‘eco bride to be.’

The H&M 2016 Conscious Exclusive Collection will be available in stores from 7 April, but in the meantime, fashionistas can catch the collection’s ‘Behind the Scenes’ video on YouTube.

Images courtesy of H&M.