Etiko Excellence with Nick Savaidis

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Etiko is a fairtrade fashion, footwear and sports gear company that has been around for almost a decade. I wrote about Etiko last summer, when they released a series of ‘thongs for good,’ asking Australians to put one foot forward for a cause. Now they are back with a brilliant new partnership, having recently teamed up with not for profit organisation Not For Sale, who help victims of human trafficking and modern day slavery.

Once again raising awareness (and funds!) through style, they have jointly created some tees, for this very important cause. I caught up with Etiko’s founder and director Nick Savaidis to find out more about this creative campaign.

Your new partnership with Not For Sale is very exciting. Can you tell us a bit about how it all came about?

We have been fans of Not For Sale for years. The work they do is incredibly important and it’s awful that in this day and age there is more slavery than ever. The fashion industry is not immune to it. As recently as last year, slave labour was found in the supply of cotton from Uzbekistan. Not For Sale have done a great job in raising awareness and educating the public about this.

Through this campaign and the other great work you do, what are the main messages you would like people to ‘take away’ about ethical production?

I want people to realise that there is no point in just talking about ethical production because everyone knows by now that child sweatshop and slave labor exists. Nothing is going to change until everyone becomes not only a conscious consumers, but also a conscientious consumers. That is, to be aware of the impact of their purchases, especially on their fellow human beings who produce the products which end up in our homes and on our bodies.

For those who aren’t as familiar with your brand, can you tell us a bit about Etiko and the work you guys do?

Since 2005 we have been developing and marketing eco friendly and ethically produced footwear and clothing. Last year Etiko was ranked the most ethical fashion brand in the 2013 Australian Fashion Report and our sneakers were voted as the 2013 Fairtrade product of the year.

What are your top tips for shoppers who want to become more conscious about what they buy?

Don’t be scared to ask retailers where their products come from and if they know if those products are free from child sweatshop and slave labour.

Don’t be afraid to do your own research. Jump on the Internet and educate yourself on these issues. We have found that a lot of our customers discovered Etiko by simply searching ‘ethical or Fairtrade products’.

Look for genuine ethical accreditations for international products such as the Fairtrade label that you see on some coffee and chocolate brands. For Australian made products, look for the Ethical Clothing Australia label, because surprisingly sweatshops exist even in Australia!

We need people to tell their retailers that they genuinely do care about how the products they buy are sourced and that it’s not just about finding the cheapest item.

You can find the tees and all of Etiko’s ethically made and Fairtrade certified products at http://www.fairtradeshop.com.au

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